To anyone who wants to become a Media Ambassador, DO IT!

Each year in the lead up to the Scottish Young Carers Festival, a group of young carers aged 16 – 18 form the Media Ambassadors. This group take part in training with Media Education and learn new filmmaking, editing and communication skills to create films and make a real impact in raising awareness about young carer issues.

The Media Ambassadors also take part in opportunities to showcase their film to key decision makers and start important conversations in a creative way.

In 2020, the Media Ambassadors took part in online training workshops and created a powerful film exploring young carers’ experiences of lockdown.


We spoke with Sam, aged 16, who has been part of the Media Ambassadors, to learn more about what this opportunity is like and why others should get involved!