The Co-operative Food is teaming up with consumer goods manufacturer, Procter & Gamble (P&G), to raise an amazing £300,000 for The Co-operative’s Charity of the Year, Carers Trust.

From 17 July - 27 August 2013, money generated from the sales of a wide selection of P&G products, which will also be on promotion, will entirely fund a Carers Trust initiative called “Time to Connect”. This will provide an online space for young adult carers, aged 16 - 25, enabling them to connect with each other and share support, as young carers can often feel isolated and lonely.

The Co-operative’s support for Carers Trust forms part of its commitment to inspiring young people. There are an estimated 500,000 young adult carers (14 - 25 year-olds) in the UK who care for a family member or friend who is ill, frail, disabled or has mental health or addiction problems and cannot cope without the support of these carers.

The first half of the promotion (from 17 July - 6 August inclusive) will see many products from leading brands Pantene, Gillette, Herbal Essences, Ariel and Flash at half price. The second part (from 7 - 27 August inclusive) sees lots of great value price points and multi-buys on products from Bold, Always and Flash, amongst others.

Michael Fairclough, Head of Community and Co-operative Investment for The Co-operative Group, commented: “The ‘Time to Connect’ project will allow around 12,000 young carers in the UK to connect with and help each other build confidence and share their stories and experiences. It will particularly aim to reach young adult carers who do not have a local service, need support outside hours or those that simply prefer to access and share support online.

 “Our shoppers can help to fund this vital initiative by simply purchasing popular branded health, beauty and household items, and, to help encourage sales, the products will be on offer at great-value prices.”