Carers Trust has today (15 February) unveiled a new UK-wide volunteer Ambassador role designed to support fundraising and put the hidden issue of caring on the map.

The charity - which formed last year when The Princess Royal Trust for Carers and Crossroads Care came together - has developed the role and appointed its first 60 community Ambassadors to focus on its 2013 charity of the year partnership with The Co-operative.

The Ambassadors, ranging from young carers to Chief Executives, form part of the charity’s national Fundraising Team and will operate across the country to promote awareness of the work of Carers Trust, its Network Partners and, to support community fundraising activities.

This year, Carers Trust are set to benefit from The Co-operative’s staff, members and customers raising an estimated £5 million - money which will be used to tackle feelings of isolation and provide desperately needed breaks, information, advice and support for unpaid young adult carers.

Thea Stein, Chief Executive of Carers Trust, said: “We are incredibly excited at the prospects of the year ahead. Our partnership with The Co-operative will deliver a step-change in awareness of our cause and raise much needed money to completely transform young people's lives.

“The appointment of Carers Trust Ambassadors, operating across the whole of the UK, is an important part of our strategy to put the often hidden issue of caring on the agenda - our Ambassadors will play a key part in what promises to be a wonderful and transformative year.”

Laura Vickery, Community Projects Manager at The Co-operative, said: “We are delighted to be fundraising for Carers Trust during 2013. Our partnership with the charity forms an integral part of The Co-operative’s commitment to inspiring young people. By working together, we will make life changing differences to the lives of thousands of 14-25 year-olds across the UK.” 

There are an estimated seven million carers in the UK of which, approaching 500,000 are young adult carers.

The Co-operative and Carers Trust are working together to transform the lives of over 20,000 young adult carers, 14-25 year-olds who face the challenge of caring for a family member or friend who is ill, frail, disabled or has mental health or addiction problems and cannot cope without their support.

For more information visit www.co-operative.coop/charityoftheyear