Bloom & Wild
Carers Trust’s Partnership with Bloom & Wild
In October 2020, Carers Trust was very pleased to announce a new commercial partnership with the UK’s most loved online florist, Bloom & Wild. For every Florist’s Pick bouquet that Bloom & Wild sells, 15% of the profit comes to Carers Trust. Their florists refresh the limited-edition designs every four weeks, so they’re always changing.
We’ve come together to build recognition and awareness of unpaid carers across the UK, who care for their loved ones every day. Many young and young adult carers have seen an increase of 30 hours or more in the amount of time they spend caring every week, and almost two thirds of adult carers are now spending 50 hours or more per week caring. It’s now more important than ever to recognise, reach and support them.
We hope to raise at least £150,000 in the first year of our partnership and use our collective voices to share stories and campaigns through social media and through Bloom & Wild’s new creative platform, Care Wildly.
“This is a wonderful opportunity to give unpaid carers across the UK a larger platform to be recognised for the incredible care they give to friends, family, and loved ones every day. Bloom & Wild’s philosophy and ethos of recognising those who Care Wildly, has great synergy with Carers Trust. That’s why we’re excited about the impact and reach that this partnership will have for unpaid carers.”
Svetlana Kirov, Director of Fundraising and Communications, Carers Trust
“We may not realise it, but many of us know an unpaid carer. The friend who’s looking after their terminally ill mum. The parent who left their job to care for a child with special needs. The teenager missing college to help a sibling struggling with mental health. As a company who sees the huge impact that care has on others - this really struck a chord with us. We wanted to do more to recognise the people who endlessly care wildly for others. So, we’re proud to support Carers Trust and the work they do to support these incredible people, so they can live a better life themselves.”
Charlotte Langly, Brand and Communications Director, Bloom & Wild