Barclays has recognised that carers make up a significant part of its customer base and has been working with its staff to identify carers and direct them to where they can get help. Earlier this year Carers Trust co-wrote a booklet aimed at Barclays staff, Becoming a Carer, to help them identify carers within their branches and signpost them to where support might be available. This is available via Barclays’ website.
A number of Carers Trust local Network Partners have engaged in Barclays' carers forums, encouraging carers they know to attend whilst meeting new carers too. There are several more of these events planned. The forums are drop in days where carers can find out more about support available to them locally from a number of services in the area.
Find out more about the upcoming forums via the Barclays website.
Lynne Powrie CEO Carers Bromley said “We had our Barclays event today in Bromley. It was very good – well attended by carers and staff at Barclays were pleased we were there. We had two staff there and they didn’t stop seeing carers for three hours.”
Featuring in Barclays TV ads
As a result of the visible success of this work, Barclays invited Carers Trust to take part in a TV advertising campaign and feature piece in The Telegraph. The advert features our Chief Executive Gail Scott-Spicer, and will be seen six times within the ITN news at 10 from 17–28 August on Monday, Thursday and Friday of each week, with The Telegraph piece appearing on Saturday 22 August. A longer version of the advert has also been made.
Thank you to all at Barclays for recognising carers and providing much needed help and support.