Cause related marketing and sponsorship are just two of the ways your business can show your support for carers.

Cause related marketing

Cause related marketing is a great way to showcase your company as a carer-friendly business and to increase your profile and customer loyalty while raising money for Carers Trust.

This initiative comes with lots of benefits including:

  • Increasing sales.
  • Establishing and maintaining customer loyalty.
  • Raising the profile of a new product or service.
  • Reaching a new customer base - there are seven million unpaid carers in the UK, many of whom know and trust our charity.

We would work with you to ensure you select the right product(s), agree a marketing plan and help you promote your good work.


Sponsorship would allow your company to raise its profile among the UK’s seven million unpaid carers.

Our sponsorship packages can be tailored to fit your objectives – including fantastic branding opportunities for your company, exclusive networking opportunities, social media campaigns and PR coverage. Opportunities include:

  • Sponsor our annual Christmas Carol Concert and Reception,  a beautiful evening of seasonal music and celebrity readings.
  • Sponsor We Care magazine  – this magazine is distributed in print to over 8,000 recipients and online to more than 12,000 recipients. This includes local carer services, carers and our corporate supporters.
  • Sponsor the Network Partner Conference – this is the only event bringing together Carers Trust Network Partners (local carer services). 

Contact the Corporate Fundraising Team